Newsroom

Data-driven stories about naming trends for journalists and parents

Olivia's Reign Is Over: Charlotte Is Canada's New #1 Baby Name

Olivia's Reign Is Over: Charlotte Is Canada's New #1 Baby Name

Fresh 2025 data from Statistics Canada dethrones a name that ruled for 13 of the last 16 years — while a wave of Victorian classics hit all-time highs, and a '90s icon disappears from the list completely.

Every year, Statistics Canada quietly updates its record of what Canadians are naming their children. The 2025 numbers just landed, and after the long...est run in the dataset's 35-year history, Olivia is no longer Canada's #1 girl's name.

September 24, 2026

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Madisson, Bennett, and 91 Other Names Just Crashed the Top 1000

Madisson, Bennett, and 91 Other Names Just Crashed the Top 1000

Every year the Social Security Administration publishes its top 1000 baby names — the most-used names in America. And every year, the list quietly res...

May 9, 2026

One-Hit Wonder Baby Names: Names That Couldn't Outlast Their Moment

One-Hit Wonder Baby Names: Names That Couldn't Outlast Their Moment

In January 1977, 130 million Americans watched Roots. That year, Kizzy hit #223 on the baby name charts and Kunta debuted at #572. By 1980, both were...

February 6, 2026

Ciao, Bella! Italian City Names Outshine London and Paris in Baby Name Trends

Ciao, Bella! Italian City Names Outshine London and Paris in Baby Name Trends

For generations, names like London and Paris have conjured images of timeless romance and sophisticated charm. But new insights from Naymt show a dram...

January 19, 2026

Is Jessica Really the New Karen? What the Data Actually Says

Is Jessica Really the New Karen? What the Data Actually Says

The internet has spoken: Jessica is the new Karen. But is the data on their side? Naymt analyzed 144 years of US baby name data to see if Gen Z's inst...

January 14, 2026

Top 10 Baby Names Weren't Strictly Gendered for 80+ Years

Top 10 Baby Names Weren't Strictly Gendered for 80+ Years

Think you know what makes a 'boy name' or a 'girl name'? Prepare to have your assumptions shattered. New research from Naymt reveals a stunning truth...

January 13, 2026

The Surname Revolution Driving Modern Baby Names

The Surname Revolution Driving Modern Baby Names

Modern parenting is about more than just raising children; it's about shaping identities from day one. Nowhere is this clearer than in the dramatic ri...

January 6, 2026

The 'Karen Effect': How a Meme Killed America's 3rd Most Popular Name

The 'Karen Effect': How a Meme Killed America's 3rd Most Popular Name

Once a beloved classic, the name Karen has plummeted down the baby name charts, a stark casualty of internet culture. But it's not alone. Naymt's late...

December 30, 2025

Meet the First AI That Actually Consults on Baby Names

Meet the First AI That Actually Consults on Baby Names

Baby name apps give you filters. Human consultants give you their opinions (and their biases). Naymt built something different: an AI naming expert tr...

December 23, 2025