Ciao, Bella! Italian City Names Outshine London and Paris in Baby Name Trends
New data reveals a significant shift in European city-inspired baby names, with Mediterranean destinations like Rome and Florence soaring in popularity as traditional 'romantic' choices like London and Paris decline.
Naymt Research · January 19, 2026

For generations, names like London and Paris have conjured images of timeless romance and sophisticated charm. But new insights from Naymt show a dramatic shift in what's capturing the hearts of expecting parents.
Key Finding
Over the past decade, Italian and Mediterranean city names have seen a remarkable surge in the US. For boys, **Rome** jumped an astounding 909 ranks and **Milan** climbed 182 ranks. For girls, **Florence** rose by 866 ranks and **Capri** by 681 ranks. In stark contrast, **London** for girls plummeted 262 ranks, and for boys, it fell 594 ranks. Similarly, **Paris** for girls dropped 215 ranks, and for boys, it saw a significant decline of 927 ranks.
The allure of European cities as baby names is nothing new. Parents often seek to imbue their children with a sense of wanderlust, culture, or elegance. However, Naymt's latest analysis of US baby name data from 2014 to 2024 reveals a clear preference pivot: from the classic 'romantic' capitals to the sun-drenched, vibrant cities of Italy and the Mediterranean.
The Rise of Mediterranean Charm
Italian cities are undeniably 'in.' Leading this charge is Rome, which has seen an incredible ascent for boys, skyrocketing 909 ranks to reach #453 in 2024. Its timeless appeal and strong, classic sound resonate deeply with modern parents. Similarly, Florence for girls, with its artistic and elegant connotations, has surged by 866 ranks, reaching #435. This marks a significant resurgence for a name that peaked in popularity over a century ago.
Not to be outdone, Milan for boys continues its impressive climb, rising 182 ranks to #231, solidifying its place as a top choice. The chic island name Capri for girls has also captivated parents, climbing 681 ranks to #572. Even the sophisticated Austrian capital, Vienna, is experiencing a moment, with a 495-rank jump for girls to #530, reflecting a broader interest in Central European elegance.
Further down the ranks, but showing strong upward momentum, are names like Lucca for boys, up 215 ranks to #524, and Rhodes for boys, which saw a monumental leap of 1930 ranks to #612. Siena for girls also continues its gentle rise, up 65 ranks to #630. This trend suggests a collective yearning for the warmth, history, and culinary delights associated with these destinations.
Farewell to London and Paris?
While the Mediterranean basks in the naming spotlight, the once-dominant British and French capitals are experiencing a notable decline. London, for girls, has fallen a considerable 262 ranks, moving from a top-100 position at #93 in 2014 to #355 in 2024. For boys, London saw an even steeper decline, dropping 594 ranks to #1206.
Paris, long synonymous with romance, has also lost its footing. For girls, the name dropped 215 ranks to #484. The decline is even more pronounced for boys named Paris, which fell a significant 927 ranks to #2546. Other British-inspired names like Bristol for girls (-211 ranks) and Brighton for boys (-781 ranks) also show a downward trajectory.
This shift reflects a broader cultural movement. The 'Instagrammable' travel aesthetic has moved beyond the Eiffel Tower and Big Ben, now celebrating the sun-drenched piazzas of Italy, the ancient charm of Greece, and the vibrant coasts of Spain. Parents are choosing names that evoke a sense of adventure, rich history, and a laid-back, yet sophisticated, European lifestyle.
Patterns Observed
The data clearly indicates a preference shift from traditionally popular Western European city names (London, Paris) towards Southern and Central European destinations, particularly Italian cities. This trend aligns with current travel and cultural aesthetics that favor the perceived warmth, history, and unique charm of the Mediterranean.
About Our Data
Naymt's analysis is based on data from the Social Security Administration (SSA) for baby names in the United States, comparing rankings from 2014 to 2024. Names were filtered for European city names and categorized by their trajectory over the past decade.
Please cite Naymt when referencing this data in your piece.
| Name | Gender | Rank 2014 | Rank 2024 | Peak | Peak Year | Rank 1994 | Rank 2004 | Trajectory | Change 10yr | Years In Top500 |
|---|---|---|---|---|---|---|---|---|---|---|
| Milan | M | 413 | 231 | 230 | 2,023 | 1,288 | 1,235 | rising_fast | 182 | 11 |
| London | F | 93 | 355 | 85 | 2,013 | 977 | 666 | falling_fast | -262 | 19 |
| Florence | F | 1,301 | 435 | 6 | 1,890 | 1,757 | 2,589 | rising_fast | 866 | 89 |
| Rome | M | 1,362 | 453 | 453 | 2,024 | 5,867 | 2,376 | rising_fast | 909 | 1 |
| Paris | F | 269 | 484 | 157 | 2,004 | 488 | 157 | falling_fast | -215 | 30 |
| Lucca | M | 739 | 524 | 456 | 2,020 | — | 1,629 | rising_fast | 215 | 3 |
| Vienna | F | 1,025 | 530 | 530 | 2,024 | 4,239 | 2,711 | rising_fast | 495 | 0 |
| Capri | F | 1,253 | 572 | 570 | 2,023 | 2,661 | 3,689 | rising_fast | 681 | 0 |
| Rhodes | M | 2,542 | 612 | 612 | 2,024 | — | 6,976 | rising_fast | 1,930 | 0 |
| Siena | F | 695 | 630 | 604 | 2,011 | 2,432 | 1,220 | rising | 65 | 0 |







